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"Do Purpose - Why brands with a purpose do better and matter more" by David Hieatt. The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built Howies into one of the most influential active sports brands of the last decade. After selling it to Timberland, he co-founded The Do Lectures. It was voted in the Top Ten ideas festivals in the world by The Guardian and now takes place in West Wales, California and Australia. More recently he started Hiut Denim in his home town of Cardigan. A town that used to have Britain’s biggest jeans factory. David has a cult internet following, and has spoken at Apple, Google, and many other top companies.
Summary: - Gain insight into all aspects of building a purpose-driven brand- Learn how to define the 'why' behind what you do - Contains stunning black and white photography and linocuts Do Purpose is one in a series of books published by the Do Book Company, read more about the company and the inspiration behind the books below. Each book is fairly short, about 100 pages, because it focuses on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff.
The Do Book Company is an independent publishing house based in Shoreditch, London, that launched the "Do Books' series in May 2013. The company have started with five inspirational pocket guidebooks that make it easier to do stuff. The books are written by speakers from the Do Lectures whose ideas have inspired others to go and do. Their aim is to recreate that same positive change in book form – whether that’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started. The Do Book Company give 5% from the proceeds of each sale back to the Do Lectures to help it achieve its aim of making positive change.